#ctv

Eighteen months ago, agent-driven ad buying was a keynote topic. Today it is two competing standards...

If you have ever stared at a tracking URL full of [CACHEBUSTING], [TIMESTAMP], and [ADPLAYHEAD] and...

If you work in video or audio ad serving, you have met VAST: the IAB XML template that tells a player...

Most discussions about CTV fraud start with threat actors, fake apps, or suspicious traffic...

Developing apps for Samsung Tizen, LG webOS and AndroidTV TVs usually means juggling two SDKs,...