Tag archive
Lifting an embargo on a DeFi protocol announcement is high-stakes. Here's the framework to nail timing, protect journalist trust, and avoid on-chain information leaks.
The mechanics of a Web3 embargo look simple until something breaks. This playbook answers the operational edge cases that derail crypto announcements at the worst possible moment.
The best Web3 founders in 2026 are bypassing intermediaries entirely with Substack—turning newsletters into primary sources journalists cite, deal-flow signals VCs forward, and community anchors that survive market
Most Web3 founders ignore the analysts and newsletters that institutional capital actually reads. Here's how to earn coverage in Naavik, Blockworks Research, and The Block—without buying it.
GameFi and on-chain game founders face a split media landscape. This playbook shows how to craft two parallel narratives—one for crypto press, one for gaming journalists—and pitch both effectively.
Tier-1 exchanges audit your media presence, founder visibility, and community quality before approving a listing. Here's the phase-by-phase PR playbook that builds the coverage they actually look for.
Most founders treat an exchange listing as a single press release. This playbook covers the four-phase PR sequence—context seeding, visibility building, coordinated announcement day, and post-listing earned media—that
Most Web3 teams keep journalist contacts in a Google Sheet that goes stale in 60 days. Here's the schema and workflow for a CRM that actually works when a story breaks.
A step-by-step operational guide for Web3 founders on coordinating embargoed press releases for blockchain funding announcements—covering timing, journalist selection, legal compliance, and lift-day execution.
Master embargo timing for Web3 PR campaigns: how long to hold, who to brief first, when to go simultaneous vs. exclusive, and how to prevent on-chain leaks killing your story.
A practical guide for Web3 founders on which crypto outlets work under embargo, which reporters cover which beats, and the exact protocol for pitching without burning a relationship.
A week-by-week X content architecture for Web3 founders: ownable thesis, compounding formats, journalist relationships, and milestone-synced posting cadence—without a social team.