Tag archive
Smart contract auditors, on-chain forensics firms, and bug-bounty platforms have unique PR problems. Here's the earned-media playbook that builds institutional credibility without burning client relationships.
No CEO, no press office, votes that reverse overnight. DAO communications is the hardest PR problem in Web3. Here is the framework that actually works.
A step-by-step operational guide for Web3 founders on coordinating embargoed press releases for blockchain funding announcements—covering timing, journalist selection, legal compliance, and lift-day execution.
DeFi PR optimised for impressions rarely moves TVL. Here's the playbook — on-chain press hooks, institutional briefings, compliance-safe messaging, and exploit comms — that actually grows your protocol.
With dozens of chains launching monthly on near-identical scalability claims, narrative differentiation is the primary PR challenge. A founder-focused playbook for L1 and L2 teams.
Most RWA and stablecoin projects default to crypto-native press and miss the institutional audience that actually moves capital. Here's how to pitch Bloomberg, FT, and WSJ instead.