#analytics

dbt is good – but it has blind spots If you’re working in analytics engineering, dbt is...

How D2C brands can build AI personalization around first-party data, commerce signals, trust, decisioning and measurable customer outcomes.

As a data analyst, you are presented with data that can span from a single sheet with a few thousand...

Power BI is a business intelligence tool that allows you to connect to various data sources,...

Data Modelling in Power BI Data modelling in Power BI is the process of connecting...

When raw data hits Power BI, it’s rarely clean or ready for reporting. Data modeling is the process...

How NBA Odds and Team Stats Can Be Turned Into Useful Basketball Data NBA data is more...

Analytics comparisons often collapse into feature checklists. That is rarely how engineering teams...

Introduction Data does not always come in a structure that is ready for analysis. For...

Power BI Data Modelling, Relationships and Joins: When I first started working with Power BI, I...

One customer journey can credit five different channels depending on the attribution model. Here is what each model actually says, using the same $100 sale.

Introduction Say your working as a data analyst at ShopKe, a fictional Kenyan e-commerce...