
Barclays Buys GoHenry to Win Customers at Age 6
Barclays is buying GoHenry to reach children at age 6 and lock in family banking habits long before adulthood.
Jun 12, 20266 min read0 reactions0 comments
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Barclays is buying GoHenry to reach children at age 6 and lock in family banking habits long before adulthood.

Barclays is buying GoHenry's UK business, giving it a 500,000-child foothold in family finance while Acorns keeps the US arm.