#webperf

A multilingual marketplace has a performance problem before it has traffic. Every additional...

Why Martial Arts Retailers Need Technical Excellence Martial arts equipment stores...

Lighthouse can look healthy while CrUX still needs improvement. Here is how we decide which signal to trust when the two disagree.

Walk the request path before you rewrite the theme: DNS, TLS, HTTP, connection setup, CDN routing, and cache rules, and how each layer shows up when you try to...

I run free performance audits on "roast my website" posts. Most findings are boring in a healthy way:...

TL;DR: Only 48% of mobile websites pass all three of Google's Core Web Vitals (HTTP Archive, 2025)....

When I first started using Next.js, I replaced every <img> with <Image /> because the...

AI visibility dashboards can look healthy while GPTBot times out on checkout, pricing, and product pages. Monitor high-intent URLs with device splits and regres...

When the roster grows but hiring does not, decide which PageSpeed loops to automate and which still need a human owner.

Liquid syntax error: Variable '{{ height: {% raw %}' was not properly...

There's a genre of Reddit post I keep an eye on: "roast my website." Most replies are opinions about...

Liquid syntax error: Variable '{{ __html: {% raw %}' was not properly...