#verticalvideo

HBO Max is testing Shorts, a vertical feed meant to turn clips and trailers into a retention tool before viewers leave.

YouTube Shorts' 200B daily views show vertical video has become the default interface for phone attention.

Amazon Prime Video launches a TikTok-style vertical Clips feed, transforming content discovery and boosting instant viewing and purchase options.

Prime Video launches vertical 'Clips' on iPhone, embracing swipeable short videos to boost mobile engagement inside its app.