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A $2.1 billion splash into Saudi entertainment could rewrite the ROI playbook for fresh shareholders. Learn how the budget fuels cinemas, festivals and a new TV

When a $75 million budget memo sparked a high‑octane stunt, Mustafa Ali landed on a WWE card and Saudi events doubled their crowd. See how the General Entertain

68% of summit attendees used mobile clickers to shape decisions, turning a routine meeting into a live‑vote arena. Learn the three hidden tactics that make the