#prospecting

Bad prospecting and bad deliverability are the same failure wearing two hats. The wider you cast the net, the more dead addresses and irrelevant sites you pitch — and the faster your sending reputation collapses. Here's how to qualify prospects so volume works for you instead of against you.

AI cold emails fail because reps use AI to write, not to research. The real leverage is using AI for prospect intelligence first, then letting that drive the email.

A full prospecting stack for B2B sales targeting Shopify merchants. Detect Shopify, inspect installed apps as buyer-intent signal, qualify b