#marketo

Five field-tested GitHub repos for marketing ops and RevOps practitioners: a Marketo audit checklist, a RevOps scoping questionnaire, a naming-convention spec, scoring-model design patterns, and 6sense + Marketo + Salesforce routing rules.

A working framework for distinguishing tooling work from operating-model work.

Duplicates in your marketing and sales platforms—whether you’re running Marketo, Salesforce, or...

Turning Anonymous Into Known Are you using Marketo forms and struggling to tie user form...

Creative solutions to integrating and working with Marketo forms and Contentful