#gamemarketing

Indie game press kit quality is one of the cheapest, highest-leverage assets in your launch arsenal — yet most indies ship a Dropbox folder with three screensho

Game demo strategy is now arguably the most important marketing decision indie devs make, because Steam’s algorithm explicitly favors games with active demos an

Most Steam store pages fail before a player reads a single word. A weak capsule, a slow-starting trailer, or a description that sounds like a press release — an