#ferrariluce

Ferrari’s $640K Luce EV went viral for the wrong reason: memes now threaten the aura its luxury pricing depends on.

Ferrari’s first EV is a 1,000-plus-hp, five-seat design gamble that challenges what a Ferrari should look and feel like.

Ferrari’s first EV goes fully public, betting Jony Ive’s cockpit and classic cues can keep purists onside.