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Jul 9, 2026The Customer Feedback Form Most Shopify Brands Get Wrong
What makes a good customer feedback form? A good customer feedback form is short, sent...
Jul 9, 20264 min read0 reactions0 comments
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Jul 8, 2026NPS for Ecommerce: Useful Signal or Expensive Theatre?
Is NPS useful for ecommerce? NPS is useful for ecommerce as a directional pulse, but on...
Jul 8, 20264 min read0 reactions0 comments
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Jul 4, 2026Product Reviews Are a Lagging Indicator (Here's What Comes First)
Are product reviews a good measure of customer happiness? Product reviews are useful but...
Jul 4, 20264 min read0 reactions0 comments