
Chipotle Mexico Gamble Draws Fire Before First Bite
Chipotle’s first Mexico outlet lands in Monterrey under ridicule, turning a restaurant opening into a test of culture, branding and pride.
Jul 14, 20267 min read0 reactions0 comments
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Chipotle’s first Mexico outlet lands in Monterrey under ridicule, turning a restaurant opening into a test of culture, branding and pride.
Did I LOL reading about chipotlai-max? 100%. Did I also scratch my head in complete bewilderment?...

Chipotle offers a free entrée to Rewards members who dine four times, aiming to ease backlash from rising menu prices and retain loyal customers.