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Jul 15, 2026How TechInfini Built a High-Converting Shopify Plus Store for a Global Fashion Brand
If you've ever worked on a large-scale fashion eCommerce project, you already know — it's never just...
Jul 15, 20265 min read0 reactions0 comments
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Apr 21, 2026
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Apr 10, 2026The June 2026 Shopify Scripts Sunset: Why Custom Agency Apps Are a Trap
Every Shopify Plus merchant has to migrate off Ruby scripts by June 30, 2026. Agencies are pitching $40K custom Shopify Function builds. Here's why po
Apr 10, 20265 min read0 reactions0 comments
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Apr 9, 2026What Is Profit Governance? The Framework Mid-Market Ecommerce Is Missing
Most ecommerce brands track revenue obsessively but manage profit reactively. Profit governance is the operational discipline of enforcing margin rule
Apr 9, 20267 min read0 reactions0 comments
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Apr 9, 2026Shopify Profit Analytics: Why Your Dashboard Shows the Wrong Number
Shopify's native analytics and most third-party profit trackers calculate margin using static COGS, averaged costs, and incomplete expense data. Here'
Apr 9, 20267 min read0 reactions0 comments
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Apr 9, 2026The Shopify Plus Profitability Problem: Why the Best Platform for Revenue Is Broken for Margin
Shopify Plus is the best platform for scaling ecommerce revenue. It's also structurally blind to profitability at the order level. Here's why — and wh
Apr 9, 20266 min read0 reactions0 comments
How I Cut a Hydrogen Homepage From 5s to 2s
How I Cut a Hydrogen Homepage From 5s to 2s By Emre Mutlu, creator of the world's first...
Apr 21, 20268 min read0 reactions0 comments