#connectedtv

Netflix may add 24/7 channels, betting passive viewing can keep subscribers watching when choice becomes friction.

Walmart is turning Vizio, Vibe and shopper data into a living-room ad machine to narrow Amazon's retail media lead.

Fox is paying $22 billion for Roku’s TV gatekeeper role, buying reach, ad data and app discovery across 100 million households.

Fox's $22B Roku deal is a land grab for the TV home screen, ad targeting, and the software layer shaping what viewers watch first.